If you think you’ve tried every burger in Hua Hin, think again. Prime Burger Hua Hin, the latest addition to Thailand’s fastest-growing gourmet burger brand, has arrived on Soi 94, bringing with it a new level of taste, quality, and style. This isn’t fast food as you know it – it’s fast food, reimagined.
Combining premium ingredients, sharp interior design, and a friendly local vibe, Prime Burger offers a dining experience that feels both international and distinctly Hua Hin. Whether you’re a local resident, weekend visitor, or long-term expat, this is the spot for a high-quality meal that’s quick, casual, and consistently excellent.
Prime Burger: A Brand Built on Quality
Launched in Phuket in 2019, Prime Burger has quickly become a household name across Thailand’s major cities, with more than 22 branches now open nationwide – including Bangkok, Krabi, Pattaya, Koh Samui, Chiang Mai, and now Hua Hin.
Behind the success is Tobias, the driving force and visionary entrepreneur who has guided the brand’s rapid expansion and unwavering quality. Each restaurant is managed with precision and passion, ensuring every guest enjoys the same standard of flavour – whether they’re dining in Phuket or Hua Hin.
Here in Hua Hin, operations are led by Nicklas Ankarås, whose hands-on management brings an energetic, welcoming atmosphere to the Soi 94 branch. Together, Tobias and Nicklas are setting the tone for what modern fast-casual dining should be.
Why Soi 94 Was the Perfect Choice for Prime Burger
The lively stretch of Soi 94 has become Hua Hin’s go-to dining destination, home to stylish bars, cafés, and restaurants popular with both locals and tourists. The new Prime Burger Hua Hin fits right in – offering a premium yet accessible menu, a relaxed indoor-outdoor setup, and opening hours that suit every lifestyle.
Open daily from 11 a.m. to 1 a.m., Prime Burger is perfect for lunch breaks, post-work bites, or late-night gatherings. With its clean, modern interior, outdoor seating area, and screens showing live sports, it’s fast becoming a hub for good food and good company on Soi 94.
What’s on the Menu at Prime Burger
Prime Burger’s menu focuses on simplicity done exceptionally well – handcrafted burgers, fresh ingredients, and bold flavours inspired by cities around the world.
- The Stockholm: A classic double smash patty with cheese, pickled onions, lettuce, and Prime’s signature sauce.
- The Paris: A rich and indulgent favourite featuring crispy bacon, truffle mayo, and Dijon mustard.
- The San Francisco (Vegan): A plant-based powerhouse with Beyond Meat, vegan cheese, caramelised onions, and chilli mayo – proof that meat-free can still be mouth-watering.
Side options include sweet-potato fries, curly fries, halloumi salad, and buffalo chicken bites, each served fresh and crisp. Drinks range from craft beers and cocktails to soft beverages, making it just as easy to drop in for a quick bite as it is to linger over a late-night meal with friends.
The Experience
From the moment you walk in, Prime Burger Hua Hin feels inviting and well-considered:
- Sleek Scandinavian-inspired design and comfortable seating.
- Friendly, well-trained staff under Nicklas Ankarås’s supervision.
- Freshly baked buns, premium Australian beef, and an open kitchen that showcases the brand’s transparency and quality.
- Background music or live sports on screens, depending on the hour.
It’s a space that works just as well for families, couples, or groups of friends looking for somewhere modern, casual, and social to eat.
Hua Hin’s New Favourite Burger Spot
Since opening its doors in September 2025, Prime Burger Hua Hin has quickly become a standout choice for residents and travellers seeking something beyond typical beach-town dining. It adds fresh energy to the Soi 94 scene and reinforces Hua Hin’s growing reputation as a destination for great food and lifestyle experiences.
Fast food reimagined – that’s what Prime Burger delivers. Every detail, from the grind of the beef to the warmth of the service, reflects the brand’s commitment to excellence.Visit Prime Burger Hua Hin on Soi 94, open every day from 11 a.m. to 1 a.m. Discover why this chain has become one of Thailand’s fastest-growing restaurant success stories – and why Hua Hin locals are proud to call it their own.
Website: www.primeburger.co.th
Facebook: Prime Burger Hua Hin
Watch the story: Prime Burger Hua Hin – Fast Food Reimagined (YouTube)